Writing
Latest thinking
On AI-enabled growth, revenue systems, and what actually drives sales for small and midsize businesses.
The Next Wave of Retail Growth Isn't a New Channel
Retailers keep looking for the next channel to invest in. The real growth is in connecting the channels they already have.
Strategy Sprints vs. Year-Long Transformations
Retail doesn't need another 18-month roadmap. It needs a focused sprint that proves the economics of connecting loyalty, media, and AI.
The CRO's Blind Spot: Media and Loyalty Running on Separate P&Ls
When retail media and loyalty report to different leaders with different KPIs, the customer pays the tax. So does the margin.
What GameStop Taught Me About Retail Media Before It Had a Name
Before 'retail media network' was a category, we were monetizing a 65M-member loyalty database through owned content and targeted campaigns. Here's what that looked like.
First-Party Data Is the New Moat — If You Actually Use It
Every retailer claims first-party data is a strategic asset. Most are using it for email segmentation and calling it a day.
Why 'Doing AI' Isn't a Strategy
Every retailer is experimenting with AI. Almost none of them can explain what problem it's solving or how they'll measure success.
The Flywheel: How Loyalty, Media, and CX Compound
The next wave of retail growth isn't a new channel. It's connecting three things that already exist into a system that gets smarter over time.
AI Personalization That Actually Moves Revenue
Most AI personalization in retail is a recommendation widget. The real opportunity is journey orchestration — and it requires loyalty, media, and CX to be connected.
The Loyalty Data Goldmine Retailers Are Sitting On
Most loyalty programs measure redemption rates. The real value is in the behavioral signal they generate — and almost nobody is using it.
Why Most Retail Media Networks Are Stuck in Silos
Retailers built the ad inventory. They built the loyalty program. But almost nobody connected the two — and that's where the real money is.